- Strategy & Campaign Planning
Digital marketers strategize and roll out campaigns across channels like social media, email, search engines, and blogs to boost brand awareness and generate leads. They define objectives, target audiences, messaging, and performance metrics. - Content Creation & Management
Writing compelling blog posts, articles, videos, and graphics tailored to target audiences and optimized for SEO. - SEO & SEM (Search Marketing)
Optimizing content and web pages for visibility in search engines (SEO), and running paid search ads (SEM/PPC). - Social Media Management
Planning content, engaging with audiences, and managing brand presence across platforms like Instagram, Facebook and LinkedIn. - Email Marketing
Designing and executing email campaigns, managing lists, and tracking performance to nurture leads and drive engagement. - Analytics & Reporting
Tracking campaign performance using tools like Google Analytics, analyzing metrics, and using insights to optimize strategies. - Cross-functional Collaboration
Working with teams such as design, product, sales, or external agencies to deliver cohesive campaigns.